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Saudi Enterprise Technology Company

Systems built
around the way
you work

We develop custom business systems and connect them to your existing tools. From Hajj and Umrah to healthcare and manufacturing, we build around your requirements and support your systems as they evolve.

System overview● Demo
AI insights14 new opportunities

● Low stock in Jeddah warehouse

● Optimize 3 shipment routes

View capabilities →
Operations98.6%All systems operational↗ 12.4%
Automation● Active23

workflows running

Maintenance alert: Pump no. 12Now

Illustrative data showing system capabilities

Digital productsProcess automationSystems integrationArtificial intelligenceTechnology infrastructure

About DERA

A Saudi technology company building connected business solutions

DERA designs, builds, integrates, and operates secure technology environments for companies across complex and technology-dependent sectors.

More about DERA

How DERA Works

From Understanding Your Business to Running Its Technology

01

Understand & Assess

Understand Your Business

Details

Your operations, workflows, existing systems, infrastructure, data, and current challenges are assessed to establish what is working, what needs improvement, and where technology is required.

02

Design

Define What Your Business Needs

Details

The right systems, architecture, infrastructure, integrations, security, and automation are mapped around your actual operations and requirements.

03

Build & Integrate

Build and Connect the Technology

Details

Systems are developed, configured, implemented, and integrated with the technology already in place, creating a connected environment across the business.

04

Operate & Evolve

Keep It Running and Improving

Details

Technology is managed, secured, supported, and continuously improved as operations grow, requirements change, and new capabilities are needed.

Common Technology Challenges

Real Challenges. Practical Solutions

Challenges vary from one company to another. We help businesses address technology issues that affect operations, efficiency and growth.

01

Manual and Repetitive Work

Processes still dependent on spreadsheets, emails, manual approvals, and repetitive tasks.

02

Disconnected Systems

ERP, CRM, applications, and other systems operating separately without effective integration.

03

Outdated or Unsuitable Systems

Technology that no longer fits how the company operates or what the business now requires.

04

Difficulty Scaling

Systems and processes that struggle to support growing operations, locations, users, or services.

05

Security and Compliance

Technology environments requiring stronger security, governance, and alignment with regulatory requirements.

06

Managing Multiple Technology Vendors

Different providers managing systems, infrastructure, cloud, security, and development without a unified technology approach.

Built by DERA for Scrub Hub

One platform connecting customers, branches, partners and delivery

From WhatsApp orders and manual coordination to connected apps and systems for laundry, pickup and delivery operations.

Explore the project
CustomerBranches & partnersDriverService zones
Scrub Hub
Scrub Hub app — Home
Orders
New orderReceived
Pickup & delivery
Driver assigned
Payments
Payment recorded
App and system, connected

Let’s talk about how your business works

Tell us where you are today and what you need next. We’ll help you determine the right technology approach.

Discuss Your Operations